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  • The Eurobike discussion has entered a new phase since German industry bodies announced they would organise their own trade show. – Photo ZIV
    Shows & EventsYesterday

    German industry rivals Eurobike with launch of international trade fair

    The debate around Eurobike has entered a new phase since German industry organisations announced they will organise "a leading international trade show" in 2027. This decision stems from a dispute between the Eurobike organiser, Fairnamic, and the German industry organisations ZIV, Zukunft Fahrrad and VSF. This latest strategic move suggests a potential return to a dual-tradeshow landscape for Europe, reminiscent of the pre-2008 era when IFMA Cologne and Eurobike operated alongside each other.

  • Sponsored
    Sponsored
    Shows & EventsYesterday

    Sponsored Taipei Cycle Show 2026: A stable platform in volatile times

    With the ongoing market correction still affecting purchasing decisions and budgets, and geopolitical uncertainty, including the war-related tensions, derailing international travel, the Taipei Cycle Show 2026 was never expected to be a loud, booming comeback edition.

  • Citing the “persistently challenging and increasingly volatile market conditions in the United States,” Riese & Müller has announced its withdrawal from the US market. – Photo US dealer Propel Bikes
    Market trendsYesterday

    Riese & Müller withdraws from US market, citing "volatile circumstances"

    Riese & Müller, German premium e-bike manufacturer, has announced its withdrawal from the United States market, choosing to "reconcentrate its resources" on developing its European sales and dealer network. Despite the recent positive policy developments for the US bicycle industry, the overall volatility of the nation's import market appears to have claimed another victim.

  • Undoubtedly the most prominent stand at Sea Otter Classic: Amflow – Photo Scott Montgomery
    Shows & Events20 Apr 26

    Avinox emerges as key disruptor at Sea Otter Classic

    Sea Otter Classic 2026 caught the e-bike vibe that Europe experienced some years ago. The United States had always lagged in this market, but at the Sea Otter Classic this weekend, it looks like the US market has finally awoken and stepped on board with all things electric.

  • The Arkansas Global Cycling Accelerator is dedicated to promoting 10 tech startups focused on cycling. – Photo Shutterstock
    Investment20 Apr 26

    Cycling startups from six countries in Arkansas accelerator program

    To leverage access to key investors, industry mentors, and strategic partnerships with leading brands, the Arkansas Global Cycling Accelerator (AGCA) has selected 10 companies for its 2026 cohort. The program is designed to help tech-enabled companies in the cycling industry explore business opportunities in the United States and Arkansas.

  • Ennepetal, August 2025 – Alexander Thun, Co-CEO of THUN, in the company’s production facilitySponsored
    Sponsored
    Business17 Apr 26

    Sponsored New partnership puts THUN products back in the spotlight

    There are products in the bicycle industry whose quality is widely respected and well known among insiders, even if their name rarely appears in the spotlight. THUN is a prime example of this. But that is about to change.

  • During the launch in Munich, the complete Navee e-bike portfolio was on display. - Photos Navee
    Innovations & products17 Apr 26

    Navee is latest Chinese newcomer to enter mid-price e-bike segment in Europe

    Navee, best known in European and US markets for its premium e-scooters, has taken a significant step into the European e-bike market. An official launch event on 1 April in Munich, Germany, marked the Chinese mobility brand's "pedalling" debut in Europe, where it aims to compete in the mid-price segment with its speed-pedelec, e-bike and cargobike solutions. Bike Europe spoke to the company at the Taipei Cycle Show to find out more.

  • Column17 Apr 26

    Product is not the problem, maximise margins with merchandising

    Ask ten people in a bike brand how profitable their assortment is, and you will get ten different answers. Ask the product manager and she will point to margin per unit. Ask the supply chain lead and he will talk about complexity cost. Ask the retailer, and the conversation shifts entirely to sell-through and floor turns. Everyone is right. Everyone is also looking at a different piece of the value chain. And because no one has agreed on a shared picture, the product line keeps growing — SKU by SKU, season by season — until it takes an AI chatbot to explain the difference between two models to a confused customer at home.

  • "Trade compliance must have a seat at the decision table in order to get your landed costs right and achieve a competitive cost advantage," says Martin Langner, founder of Bike.Legal. – Photo Shutterstock
    Explainer16 Apr 26

    Why US tariffs are becoming a fixed cost for EU importers

    The United States Supreme Court decision to strike down US President Donald Trump's tariffs, followed by his swift executive order to implement new 10% tariffs, has thrown the global bicycle industry into disarray. In the wake of this political jockeying for control over imports and the billions of dollars they represent, European Union bike importers now face a complicated legal process to recover what they lost to the now-defunct IEEPA (International Emergency Economic Powers Act) tariffs.

  • The Ghost E-Riot MTB is one of the new models that Accell has launched this year as it turns its attention to its Ride to Win campaign, focused on commercial performance. – Photo Ghost
    Financial16 Apr 26

    Accell in 'final steps of transformation' as fundamental reset of business nears end

    Following well-documented financial struggles over the last few years, Accell today has stated that the last debt reduction has further stabilised the company, "while additional funding enabled Accell to accelerate the execution of the final steps of its transformation." As it prepares for this season with a sharpened portfolio of new models and a significantly leaner build after divesting non-core brands, is the once mighty Accell Group now out of the woods?

  • Shimano's return is a major boost for Eurobike, but whether it is enough to save the show remains to be seen. - Photo Eurobike
    Shows & Events16 Apr 26

    Shimano Europe overrules Japan and exhibits at Eurobike 2026

    The announcement earlier this year that Shimano would not exhibit was regarded as a decisive moment for the future of Eurobike. According to the Japanese component manufacturer, "the industry continues to evolve, and we are prioritising our customer- and consumer-focused events." Two and a half months later, the show reality has changed again and Shimano's European representation announced its presence in Frankfurt this June.

  • Commencal是宣布將採用Avinox驅動系統的60個自行車品牌之一。圖/Avinox
    中文部份16 Apr 26

    Avinox推出新一代驅動系統,吸引逾60個品牌合作

    傳聞已久的Avinox第二代驅動系統於上週亮相。繼2年前在母公司DJI旗下對初Avinox M1電動自行車驅動系統後,新一代進化版本Avinox M2S及Avinox M2已正式推出。據聞,新系統具備「市場未見的動力、控制力、續航力及效率」。目前已有60家廠商確認採用新一代系統,該中國製造商的影響力持續擴大。

  • DJI推出Avinox原本可能打破這種「依賴零件品牌」的狀況。圖/Bike Europe
    中文部份16 Apr 26

    DJI是否錯失良機?

    自行車產業高度依賴零組件品牌來展現其價值,這部分無其他產業能及。店內販售的產品其實是許多零件品牌的集合體,外加一個貼在車身上品牌商標。這種結構源自於自行車產業長期高度碎片化的特性。不過,Raleigh除外,多數品牌過去僅在國內或區域市場販售,以至於難以投入創新。相較之下,零件製造商更早建立跨國或全球銷售網絡,在品牌影響力上反而取得領先優勢。

  • 對Riese & Müller等海外進口商而言,美國政府放過自行車產業無疑是一大解脫。圖/Shutterstock
    中文部份16 Apr 26

    美國自行車貿易協會遊說行動成功讓產業躲過高額鋼鋁關稅

    美國自行車貿易協會PeopleForBikes長期推動的遊說行動發揮成效,成功阻止自行車及電動自行車被列入高額金屬關稅對象。美國總統川普於4月初宣布,自行車產業不適用新的「232條款」鋼鋁關稅,這原本可能造成製造商在進口鋼鋁料上增加巨幅成本。

  • ANCMA自行車部門主管Piero Nigrelli代表該會對外說明義大利市場現況。圖/Bike Europe
    中文部份16 Apr 26

    義大利自行車市場2025年表現停滯,銷售跌4%

    2025年義大利自行車市場表現不佳,呈現出此況為結構性問題。義大利自行車及配件協會(ANCMA)發布數據顯示,該國總銷售為130萬輛,年減4%。相關資料由該會在Pirelli先進自行車輪胎製造廠對外發布,該廠位於米蘭近郊的博拉泰(Bollate)。

  • The BLC has evolved into the leading North American industry get-together. – Photo Bike Europe
    Shows & Events15 Apr 26

    US Bicycle Leadership Conference provides a concept Europe needs

    The growing complexity of the e-bike and bicycle landscape, across business, legal and mobility, requires industry alignment from time to time. Europe is left with some small-scale or national gatherings since the German industry association ZIV pulled out of Eurobike. The United States industry organisation PeopleForBikes developed the Bicycle Leadership Conference as the country's foremost education and networking event for the sector. Can this format be adapted for the European market?

  • Sponsored
    Sponsored
    Eurobike15 Apr 26

    Sponsored Driving the next era of drivetrain performance

    The way power moves through a bicycle is changing. Higher torque, smarter integration, and riders demanding more from their drivetrains across every category are reshaping what the industry expects from its components. Gates has been anticipating this shift for years, and the conversation around belt drive has never been louder. The word "conversation" is intentional.

  • Jens Stahlschmidt (r.) left ZEG at his own request while CEO/CSO Fred Schierenbeck (l.) will continue to lead the strategic realignment of ZEG. – Photo ZEG
    Reorganization14 Apr 26

    ZEG takes drastic steps in strategic realignment

    Europe's largest specialist bicycle retail association, Zweirad-Einkaufs-Genossenschaft (ZEG), appointed a new board member as part of its strategic realignment. The recently appointed Matthias van de Loo has assumed the role of chief financial & chief operating officer (CFO/COO). According to the dealer cooperative, "the strategic realignment is consistently pursued, with a focus on implementation and a future-oriented approach."

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